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~person:"Kawohl, Julian"
~subject:"Marketing management"
~subject:"Organisatorischer Wandel"
~subject:"Portfolio selection"
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Kawohl, Julian
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Marketing von Solutions : innovative Ansätze und Best Practices
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ECONIS (ZBW)
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Solution Selling im B2C-Bereich : ein konzeptioneller Ansatz zur Typologisierung von Solutions
Ahlert, Dieter
;
Kawohl, Julian
;
Kes, Isabelle
; …
- In:
Marketing von Solutions : innovative Ansätze und Best …
,
(pp. 31-60)
.
2010
Persistent link: https://www.econbiz.de/10008732092
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