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~person:"Kaynak, Erdener"
~subject:"American"
~type_genre:"Fallstudie"
~type_genre:"Reprint"
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Reinforcing cultural identity by appealing to local cultural cues : national identity formation and consumption in high-context cultures
Kaynak, Erdener
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Kara, Ali
- In:
Journal of promotion management : JPM
19
(
2013
)
1
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pp. 86-113
Persistent link: https://www.econbiz.de/10009738239
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