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~person:"Keefer, Philip"
~person:"Ormrod, Robert P."
~person:"Shapiro, Jesse M."
~subject:"Marketingmanagement"
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Keefer, Philip
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1
Political market orientation and the network party type : understanding relationship structures in political parties
Ormrod, Robert P.
-
2014
Persistent link: https://www.econbiz.de/10010438064
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2
Defining political marketing
Ormrod, Robert P.
-
2012
Persistent link: https://www.econbiz.de/10009632217
Saved in:
3
Political market orientation : an introduction
Ormrod, Robert P.
-
2011
Persistent link: https://www.econbiz.de/10009228951
Saved in:
4
Product-, sales- and market-oriented parties : literature review and implications for academics, practitioners and educators
Ormrod, Robert P.
-
2011
Persistent link: https://www.econbiz.de/10009267708
Saved in:
5
Political market orientation and strategic party postures in Danish political parties
Ormrod, Robert P.
;
Henneberg, Stephan
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 852-881
Persistent link: https://www.econbiz.de/10009231681
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6
An investigation into the relationship between political activity levels and political market orientation
Ormrod, Robert P.
;
Henneberg, Stephan
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10008650073
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