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~person:"Keller, Kevin Lane"
~subject:"Brand management"
~type_genre:"Article in journal"
~type_genre:"Collection of articles written by one author"
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Brand management
Markenführung
23
Brand image
15
Markenimage
15
Brand
14
Markenartikel
14
Consumer behaviour
11
Konsumentenverhalten
11
Marketing
4
Advertising
3
Branding
3
Brands
3
Werbung
3
Beziehungsmarketing
2
Brand architecture
2
Brand equity
2
Brand extension
2
Brand strategy
2
Corporate Social Responsibility
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Markenarchitektur
2
Markentransfer
2
Marketing management
2
Marketingmanagement
2
Relationship marketing
2
Accounting valuation
1
Advertising effects
1
Attitudes
1
Balance sheet
1
Bilanz
1
Bilanzielle Bewertung
1
Brand alliances
1
Brand boundaries
1
Brand concept
1
Brand concept fluency
1
Brand extensions
1
Brand heritage
1
Brand narrative
1
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Undetermined
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Article
23
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Article in journal
Collection of articles written by one author
Aufsatz in Zeitschrift
23
Aufsatz im Buch
13
Book section
13
Reprint
8
Lehrbuch
6
Textbook
4
Arbeitspapier
2
Graue Literatur
2
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2
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2
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1
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1
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1
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Language
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English
23
Author
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Keller, Kevin Lane
Melewar, T. C.
57
Bang, Nguyen
35
Loureiro, Sandra Maria Correia
35
Merrilees, Bill
34
Phau, Ian
30
Balmer, John M. T.
27
Ko, Eunju
25
Baumgarth, Carsten
24
Gupta, Suraksha
24
Christodoulides, George
23
De Chernatony, Leslie
23
Diamantopoulos, Adamantios
23
Guzman, Francisco
23
Han, Heesup
23
Sarkar, Abhigyan
23
Romaniuk, Jenni
22
Veloutsou, Cleopatra
22
Vrontis, Demetris
22
Foroudi, Pantea
21
Japutra, Arnold
21
Esch, Franz-Rudolf
20
Khan, Imran
20
Pitt, Leyland F.
20
Rahman, Zillur
20
Iglesias, Oriol
19
King, Ceridwyn
19
Kunkel, Thilo
19
Paul, Justin
18
Roper, Stuart
18
Abratt, Russell
17
Burmann, Christoph
17
Hollebeek, Linda D.
17
Sarkar, Juhi Gahlot
17
Casidy, Riza
16
Dens, Nathalie
16
Ekinci, Yuksel
16
Fetscherin, Marc
16
Miller, Dale
16
Pelsmacker, Patrick de
16
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Published in...
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The journal of brand management : an international journal
5
Journal of the Academy of Marketing Science
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of marketing communications
2
Marketing letters : a journal of research in marketing
2
AMS review : official publication of the Academy of Marketing Science
1
European journal of marketing : EJM
1
Harvard business review : HBR
1
International journal of advertising : the review of marketing communications
1
Journal of international marketing
1
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ECONIS (ZBW)
23
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1
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10
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23
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1
The future of brands and branding : an essay on multiplicity, heterogeneity, and integration
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10012799008
Saved in:
2
Looking forward, looking back : developing a narrative of the past, present and future of a brand
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10013493070
Saved in:
3
Consumer research insights on brands and branding : a JCR curation
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
46
(
2019/2020
)
5
,
pp. 995-1001
Persistent link: https://www.econbiz.de/10012183292
Saved in:
4
If all their products seem the same, all the parts within a product seem the same too : how brand homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Saved in:
5
The structure of survey-based brand metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
- In:
Journal of international marketing
16
(
2008
)
4
,
pp. 29-56
Persistent link: https://www.econbiz.de/10003813588
Saved in:
6
Consumer brand relationships : foreword
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 365
Persistent link: https://www.econbiz.de/10010410685
Saved in:
7
Leveraging secondary associations to build brand equity : theoretical perspectives and practical applications
Keller, Kevin Lane
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 448-465
Persistent link: https://www.econbiz.de/10012260228
Saved in:
8
The past, present, and future of brand research
Oh, Travis Tae
;
Keller, Kevin Lane
;
Neslin, Scott A.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 151-162
Persistent link: https://www.econbiz.de/10012301429
Saved in:
9
Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
Saved in:
10
Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
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