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~person:"Keller, Kevin Lane"
~subject:"Firmenimage"
~type_genre:"Fallstudiensammlung"
~type_genre:"Konferenzschrift"
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Best practice cases in branding : lessons from the world's strongest brands
Keller, Kevin Lane
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2008
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3. ed.
Persistent link: https://www.econbiz.de/10003722660
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