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~person:"Keller, Kevin Lane"
~subject:"Markenführung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Commentary"
~type_genre:"Reprint"
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Markenführung
B-to-B-Marketing
3
Brand management
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Business-to-business marketing
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Internal branding
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Interne Markenführung
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Market segmentation
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Keller, Kevin Lane
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Business-to-business brand management : theory, research and executive case study exercises
1
Handbook of business-to-business marketing
1
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ECONIS (ZBW)
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Branding in B2B firms
Keller, Kevin Lane
;
Kotler, Philip
- In:
Handbook of business-to-business marketing
,
(pp. 208-225)
.
2012
Persistent link: https://www.econbiz.de/10009500169
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2
Aufbau starker B-to-B-Marken : ein Leitfaden
Keller, Kevin Lane
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 733-748)
.
2010
Persistent link: https://www.econbiz.de/10003910072
Saved in:
3
Building a strong business-to-business brand
Keller, Kevin Lane
- In:
Business-to-business brand management : theory, …
,
(pp. 11-31)
.
2009
Persistent link: https://www.econbiz.de/10008661023
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