//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Keller, Kevin Lane"
~subject:"Marketing"
~type_genre:"Glossary included"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing
Marketing management
3
Marketing theory
3
Marketingmanagement
3
Marketingtheorie
3
Betriebswirtschaftslehre
1
Business economics
1
Management
1
Theorie
1
Theory
1
USA
1
United States
1
more ...
less ...
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Glossary included
Lehrbuch
13
Textbook
11
Aufsatz im Buch
3
Book section
3
Glossar enthalten
3
Case study
2
Fallstudie
2
Reprint
2
Article in journal
1
Aufsatz in Zeitschrift
1
Einführung
1
more ...
less ...
Language
All
German
2
English
1
Author
All
Keller, Kevin Lane
Kotler, Philip
16
Armstrong, Gary
11
Hartley, Steven W.
8
Kerin, Roger A.
8
Rudelius, William
7
Perreault, William D.
5
McCarthy, Edmund Jerome
4
Cannon, Joseph P.
3
Ferrell, Odies C.
3
Pride, William M.
3
Saunders, John A.
3
Wong, Veronica
3
Assael, Henry
2
Basteri, Cynthia Gendall
2
Berkowitz, Eric N.
2
Boone, Louis E.
2
Clark, Brenda
2
Dichtl, Erwin
2
Eckardt, Gordon H.
2
Hair, Joseph F.
2
Hardiman, Marco
2
Hörschgen, Hans
2
Kurtz, David L.
2
Lamb, Charles W.
2
McDaniel, Carl D.
2
Nieschlag, Robert
2
Olson, Jerry C.
2
Opresnik, Marc Oliver
2
Peter, Jerome Paul
2
Sobel, Jennie
2
Best, Roger J.
1
Bidgoli, Hossein
1
Bingham, Frank G.
1
Brandt, Stefanie
1
Cohen, William A.
1
Dahlén, Micael
1
Egan, John
1
Finney, Angus
1
Fisher, Robert J.
1
more ...
less ...
Institution
All
Pearson Deutschland GmbH
1
Published in...
All
Always learning
1
wi - Wirtschaft
1
wi wirtschaft
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing-
Management
: Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2017
-
15., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011850131
Saved in:
2
Marketing-
Management
: Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2015
-
14., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10014009456
Saved in:
3
Marketing
management
Kotler, Philip
;
Keller, Kevin Lane
-
2006
-
12. ed.
Persistent link: https://www.econbiz.de/10013474938
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->