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~person:"Kemp, Elyria"
~subject:"Advertising effects"
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Advertising effects
Emotion
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Consumer behaviour
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Kemp, Elyria
Septianto, Felix
15
Gierl, Heribert
8
Phau, Ian
7
Wen, Taylor Jing
7
Morris, Jon D.
6
Pelsmacker, Patrick de
6
Geuens, Maggie
5
Sar, Sela
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Wu, Linwan
5
Bandyopadhyay, Argho
4
Dewitte, Siegfried
4
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Marchegiani, Christopher
4
Nallaperuma, Kaushalya
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Poels, Karolien
4
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3
Bae, Mikyeung
3
Bui, M̃y
3
Das, Gopal
3
Dodoo, Naa Amponsah
3
Drolet, Aimee
3
Faseur, Tine
3
Huhmann, Bruce A.
3
Janssens, Wim
3
Kareklas, Ioannis
3
Kidwell, Blair
3
Li, Shanshi
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Lwin, Michael
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Mattila, Anna S.
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Morton, Cynthia R.
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Reid, Leonard N.
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Yoon, Hye Jin
3
Albinsson, Pia A.
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Anghelcev, George
2
Antonetti, Paolo
2
Baines, Paul
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International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
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1
Music to the ears : the role of sonic branding in advertising
Kemp, Elyria
;
Cho, Yoon-Na
;
Bui, M̃y
;
Kintzer, Alex
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1039-1059
Persistent link: https://www.econbiz.de/10015050106
Saved in:
2
Promoting consumer well-being : examining emotion regulation strategies in social advertising messages
Kemp, Elyria
;
Cowart, Kelly
;
Bui, M̃y
- In:
Journal of business research : JBR
112
(
2020
),
pp. 200-209
Persistent link: https://www.econbiz.de/10012230577
Saved in:
3
Hope across the seas : the role of emotions and risk propensity in medical tourism advertising
Kemp, Elyria
;
Williams, Kim H.
;
Porter, McDowell
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 621-640
Persistent link: https://www.econbiz.de/10011547670
Saved in:
4
Regulating emotions in advertising : examining the effects of sadness and anxiety on hedonic product advertisements
Kemp, Elyria
;
Chapa, Sindy
;
Kopp,. Steven W.
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 135-150
Persistent link: https://www.econbiz.de/10009770257
Saved in:
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