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~person:"Kemp, René"
~person:"Roy, Subhadip"
~source:"econis"
~subject:"Advertising effects"
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Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
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