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~person:"Kempe, David"
~subject:"media"
~type:"article"
~type:"book"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Correcting audience externalities in television advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
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