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~person:"Kemper, Anne Christin"
~person:"Kumar, V."
~subject:"Markenführung"
~subject:"Theorie"
~subject:"Virales Marketing"
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Markenführung
Theorie
Virales Marketing
B-to-B-Marketing
13
Business-to-business marketing
13
Beziehungsmarketing
5
Relationship marketing
5
Brand management
4
Customer value
4
Kundenwert
4
Lieferantenmanagement
4
Supplier relationship management
4
Theory
3
Marketing management
2
Marketingmanagement
2
Performance measurement
2
Performance-Messung
2
Allocation
1
Allokation
1
B2B disruptions
1
B2B marketing
1
B2B markets
1
Bayes-Statistik
1
Bayesian inference
1
Brand equity
1
Brand image
1
Business-to-business channels
1
Buyer acceptance
1
Capital goods industry
1
Climate change
1
Climate change risk
1
Conceptual framework
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Customer acquisition
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Deutschland
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Direct marketing
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Direktmarketing
1
Economic policy
1
Economic policy uncertainty
1
Emerging economies
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4
German
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Author
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Kemper, Anne Christin
Kumar, V.
Kleinaltenkamp, Michael
18
Backhaus, Klaus
17
Baumgarth, Carsten
9
Homburg, Christian
7
Christodoulides, George
6
Binckebanck, Lars
5
Plinke, Wulff
5
Albers, Sönke
4
Burmann, Christoph
4
Fließ, Sabine
4
Keller, Kevin Lane
4
Kliche, Mario
4
Pförtsch, Waldemar A.
4
Sarkar, Soumya
4
Strothmann, Karl-Heinz
4
Weiber, Rolf
4
Zablah, Alex R.
4
Bauer, Hans H.
3
Brown, Brian
3
Brown, Brian P.
3
Büschken, Joachim
3
Claßen, Matthias
3
Donthu, Naveen
3
Flory, Markus
3
Hermanns, Arnold
3
Jacob, Frank
3
Kotler, Philip
3
Krause, Juliane
3
Marra, Andreas
3
Möller, K. E. Kristian
3
Nyadzayo, Munyaradzi W.
3
O'Cass, Aron
3
Obloj, Tomasz
3
Richter, Markus
3
Salminen, Risto T.
3
Schmitt, Jens
3
Schultheiss, Björn
3
Singh, Jaywant
3
Voeth, Markus
3
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Institution
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Institut für Markt- und Distributionsforschung <Köln>
1
Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Reihe: Marketing : MAR
1
Source
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ECONIS (ZBW)
6
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1
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
2
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
3
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
4
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
5
Strategische Markenpolitik im Investitionsgüterbereich
Kemper, Anne Christin
-
2000
Persistent link: https://www.econbiz.de/10001513313
Saved in:
6
Markenpolitik im Investitionsgüterbereich : dargestellt am Beispiel eines Halbfabrikateherstellers aus der Metallindustrie
Kemper, Anne Christin
;
Geerdes, Christian
-
1997
Persistent link: https://www.econbiz.de/10000984884
Saved in:
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