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~person:"Kemper, Anne Christin"
~person:"Kumar, V."
~subject:"Theorie"
~subject:"Virales Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Theorie
Virales Marketing
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Business-to-business marketing
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Kemper, Anne Christin
Kumar, V.
Flory, Markus
3
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3
Ishii, Ryuta
2
Jalkala, Anne
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Kikumori, Mai
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Journal of marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
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2
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
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