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~person:"Kemper, Anne Christin"
~person:"Kumar, V."
~subject:"Theorie"
~subject:"Virales Marketing"
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Theorie
Virales Marketing
B-to-B-Marketing
13
Business-to-business marketing
13
Beziehungsmarketing
5
Relationship marketing
5
Brand management
4
Customer value
4
Kundenwert
4
Lieferantenmanagement
4
Markenführung
4
Supplier relationship management
4
Theory
3
Marketing management
2
Marketingmanagement
2
Performance measurement
2
Performance-Messung
2
Allocation
1
Allokation
1
B2B disruptions
1
B2B marketing
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B2B markets
1
Bayes-Statistik
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Bayesian inference
1
Brand equity
1
Brand image
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Business-to-business channels
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Buyer acceptance
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Capital goods industry
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Climate change
1
Climate change risk
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Conceptual framework
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Customer acquisition
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Deutschland
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Direct marketing
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Direktmarketing
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Economic policy
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Economic policy uncertainty
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German
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Kemper, Anne Christin
Kumar, V.
Backhaus, Klaus
16
Kleinaltenkamp, Michael
16
Plinke, Wulff
5
Albers, Sönke
4
Fließ, Sabine
4
Homburg, Christian
4
Kliche, Mario
4
Strothmann, Karl-Heinz
4
Weiber, Rolf
4
Büschken, Joachim
3
Claßen, Matthias
3
Flory, Markus
3
Hermanns, Arnold
3
Jacob, Frank
3
Krause, Juliane
3
Marra, Andreas
3
Obloj, Tomasz
3
Voeth, Markus
3
Baaken, Thomas
2
Beckert, Walter
2
Bhaskaran, Sreekumar R.
2
Bodnar, Kipp
2
Boha, Julian
2
Cohen, Jeffrey L.
2
Diehl, Hans-Jörg
2
Engelhardt, Werner Hans
2
Erichsson, Susann K.
2
Etzion, Hila
2
Festge, Fabian
2
Friege, Christian
2
Griese, Ilka
2
Hüttner, Manfred
2
Ishii, Ryuta
2
Jalkala, Anne
2
Karwan, Mark H.
2
Kern, Egbert
2
Kikumori, Mai
2
Klöter, Ralf
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Institution
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Institut für Markt- und Distributionsforschung <Köln>
1
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Journal of marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Reihe: Marketing : MAR
1
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ECONIS (ZBW)
4
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1
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
2
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
3
Strategische Markenpolitik im Investitionsgüterbereich
Kemper, Anne Christin
-
2000
Persistent link: https://www.econbiz.de/10001513313
Saved in:
4
Markenpolitik im Investitionsgüterbereich : dargestellt am Beispiel eines Halbfabrikateherstellers aus der Metallindustrie
Kemper, Anne Christin
;
Geerdes, Christian
-
1997
Persistent link: https://www.econbiz.de/10000984884
Saved in:
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