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~person:"Kenkel, Donald Scott"
~person:"Thiess, Michael"
~subject:"Sector development"
~subject:"Werbung"
~type_genre:"Graue Literatur"
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Kenkel, Donald Scott
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Regulating advertisements : the case of smoking cessation products
Avery, Rosemary J.
;
Kenkel, Donald Scott
;
Lillard, Dean R.
-
2006
Persistent link: https://www.econbiz.de/10003287459
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2
Die Verwendung computergestützter Modelle der Werbeerfolgskontrolle und -prognose in der Unternehmenspraxis : Ergebnisse einer empirischen Untersuchung
Fritz, Thomas
-
1987
Persistent link: https://www.econbiz.de/10013416632
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