Sneath, Julie Z.; Lacey, Russell; Kennett-Hensel, Pamela A. - In: Journal of Global Scholars of Marketing Science 24 (2014) 2, pp. 129-147
This research is composed of two cross-sectional studies that examine the lingering emotional distress associated with a natural disaster and extend the understanding of its impact on consumption attitudes and behaviors when victims are confronted with additional challenges. The first study...