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~person:"Kenning, Peter"
~source:"econis"
~source:"repec"
~type:"article"
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Neuroscience
9
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9
Consumer behaviour
6
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6
Brand image
2
Brand management
2
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Kenning, Peter
Plassmann, Hilke
10
Lee, Nick
9
Waldman, David A.
8
Becker, William J.
7
Riedl, René
7
Senior, Carl
7
Bagozzi, Richard P.
6
Balthazard, Pierre A.
6
Hubert, Marco
6
Lindebaum, Dirk
6
Cropanzano, Russell
5
Dimoka, Angelika
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Reimann, Martin
5
Scheier, Christian
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Smidts, Ale
5
Sánchez-Fernández, Juan
5
Verbeke, Willem J. M. I.
5
Weber, Bernd
5
Zak, Paul J.
5
Bechara, Antoine
4
Boksem, Maarten A. S.
4
Borawska, Anna
4
Boyatzis, Richard E.
4
Butler, Michael J. R.
4
Cavanaugh, J. Michael
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Davis, Fred D.
4
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Golden, Timothy D.
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Häusel, Hans-Georg
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Nicolaou, Nicos
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3
Casado-Aranda, Luis-Alberto
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Cerf, Moran
3
Dietvorst, Roeland C.
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Handbook of developments in consumer behaviour
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Management information systems : mis quarterly
1
Marketing letters : a journal of research in marketing
1
Neuroökonomie : Grundlagen - Methoden - Anwendungen
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ECONIS (ZBW)
RePEc
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1
The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)
Rampl, Linn Viktoria
;
Opitz, Christian
;
Welpe, Isabell M.
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 361-374
Persistent link: https://www.econbiz.de/10011486571
Saved in:
2
Consumer Neuroscience und Marke : erste Ansätze einer neurophysiologischen Markentheorie
Linzmajer, Marc
;
Kenning, Peter
- In:
Impulse für die Markenpraxis und Markenforschung : …
,
(pp. 29-50)
.
2012
Persistent link: https://www.econbiz.de/10010220138
Saved in:
3
Consumer neuroscience
Kenning, Peter
;
Hubert, Anita Mirja
;
Linzmajer, Marc
- In:
Handbook of developments in consumer behaviour
,
(pp. 419-460)
.
2012
Persistent link: https://www.econbiz.de/10009569436
Saved in:
4
Neurobiologische Grundlagen von Konsumverhalten
Hubert, Anita Mirja
;
Kenning, Peter
- In:
Neuroökonomie : Grundlagen - Methoden - Anwendungen
,
(pp. 195-218)
.
2011
Persistent link: https://www.econbiz.de/10008663302
Saved in:
5
Are there neural gender differences in online trust? : an fMRI study on the perceived trusworthiness of eBay offers
Riedl, René
;
Hubert, Marco
;
Kenning, Peter
- In:
Management information systems : mis quarterly
34
(
2010
)
2
,
pp. 397-428
Persistent link: https://www.econbiz.de/10003982177
Saved in:
6
Contributions to decision neuroscience : editorial
Hansen, Flemming
;
Kenning, Peter
;
Plassmann, Hilke
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
5
,
pp. 764-766
Persistent link: https://www.econbiz.de/10009272608
Saved in:
7
Consumer neuroscience : the effect of retail brands on the perception of product packaging
Hubert, Marco
;
Hubert, Anita Mirja
;
Sommer, Jens
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
4
,
pp. 28-33
Persistent link: https://www.econbiz.de/10003868578
Saved in:
8
Neurale Korrelate attraktiver "Marken"verpackungen
Kenning, Peter
;
Stoll, Marco
- In:
Distribution und Handel in Theorie und Praxis : …
,
(pp. 531-551)
.
2009
Persistent link: https://www.econbiz.de/10003839574
Saved in:
9
Consumer Neuroscience und Neuromarketing : der Blick ins Kundenhirn
Stoll, Marco
;
Hubert, Anita Mirja
;
Kenning, Peter
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
6
,
pp. 34-37
Persistent link: https://www.econbiz.de/10003781250
Saved in:
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