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~person:"Ketzenberg, Michael"
~subject:"Mehrgleisiger Vertrieb"
~subject:"Vertriebsweg"
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Mehrgleisiger Vertrieb
Vertriebsweg
Beziehungsmarketing
2
Distribution channel
2
Einzelhandel
2
Multichannel strategy
2
Multikanalvertrieb
2
Online retailing
2
Online-Handel
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2
Retail trade
2
Channel integration
1
Consumer behaviour
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Consumer returns
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Customer analysis
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Konsumentenverhalten
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Kundenanalyse
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Lieferkette
1
Omnichannel retailing
1
Ship-to-store
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Supply chain
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business analytics
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channel integration
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difference-in-differences
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omnichannel retailing
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retail operations
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Ketzenberg, Michael
Gao, Fei
5
Cuthbertson, Richard
4
Rudolph, Thomas
4
Trenz, Manuel
4
Wirtz, Bernd W.
4
Brunner, Felix
3
Piotrowicz, Wojciech
3
Su, Xuanming
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Acquila-Natale, Emiliano
2
Akturk, M. Serkan
2
Beck, Norbert
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Bergmeier, Markus
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Brock, Harald
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Böckenholt, Ingo
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Fan, Hua
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Westermann, Arne
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Yen, Yung-Shen
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Zielke, Stephan
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Çengel, Özgür
2
Abrudan, Ioana Nicoleta
1
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Agrawal, Vishal V.
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Journal of operations management
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Exploring the competitive dimension of omnichannel retailing
Akturk, M. Serkan
;
Ketzenberg, Michael
- In:
Management science : journal of the Institute for …
68
(
2022
)
4
,
pp. 2732-2750
Persistent link: https://www.econbiz.de/10013368305
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2
Assessing impacts of introducing ship-to-store service on sales and returns in omnichannel retailing : a data analytics study
Akturk, M. Serkan
;
Ketzenberg, Michael
;
Heim, Gregory R.
- In:
Journal of operations management
61
(
2018
),
pp. 15-45
Persistent link: https://www.econbiz.de/10011932706
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