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~person:"Khan, Imran"
~person:"Melewar, T. C."
~subject:"Brand satisfaction"
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Brand satisfaction
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Khan, Imran
Melewar, T. C.
Rahman, Zillur
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Abu Bakar bin Abdul Hamid
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Marketing intelligence & planning
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The international journal of bank marketing : IJBM
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The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
2
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
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