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~person:"Khan, Imran"
~subject:"Brand"
~subject:"Erfolgsfaktor"
~subject:"Marketing management"
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Brand
Erfolgsfaktor
Marketing management
Brand management
20
Markenführung
20
Brand image
15
Markenimage
15
Consumer behaviour
14
Konsumentenverhalten
14
Markenartikel
14
Beziehungsmarketing
12
Relationship marketing
12
Brand experience
9
Customer satisfaction
7
Kundenzufriedenheit
7
Brand loyalty
6
Internet marketing
6
Online-Marketing
6
Hotel industry
4
Hotellerie
4
Markentreue
4
Age group
3
Altersgruppe
3
Confidence
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Einzelhandel
3
Gender
3
Geschlecht
3
Retail trade
3
Vertrauen
3
Age
2
Antecedents
2
Attitude
2
Brand satisfaction
2
CSR
2
Customer engagement
2
Customer experience
2
Customer integration
2
Dienstleistungsqualität
2
Hotel brand
2
ISM
2
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13
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14
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14
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14
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English
14
Author
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Khan, Imran
Keller, Kevin Lane
43
Sattler, Henrik
41
Baumgarth, Carsten
40
Burmann, Christoph
37
Esch, Franz-Rudolf
33
Huber, Frank
33
De Chernatony, Leslie
28
Fournier, Susan
27
Melewar, T. C.
27
Dawes, John
25
Phau, Ian
25
Bauer, Hans H.
24
Bruhn, Manfred
24
Ko, Eunju
24
Völckner, Franziska
22
Romaniuk, Jenni
20
Fetscherin, Marc
19
Sarkar, Abhigyan
19
Steenkamp, Jan-Benedict E. M.
18
Chintagunta, Pradeep K.
17
Loureiro, Sandra Maria Correia
17
Meffert, Heribert
17
Schmidt, Holger J.
17
Bang, Nguyen
16
Bronnenberg, Bart J.
16
Gierl, Heribert
16
Sharp, Byron
16
Wiedmann, Klaus-Peter
16
Ahlert, Dieter
15
Balmer, John M. T.
15
Diamantopoulos, Adamantios
15
Dubé, Jean-Pierre
15
Franses, Philip Hans
15
Gupta, Suraksha
15
King, Stephen
15
MacInnis, Deborah J.
15
Herrmann, Andreas
14
Hruschka, Harald
14
Merrilees, Bill
14
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Journal of retailing and consumer services
2
The journal of product & brand management
2
Cornell hospitality quarterly : CQ
1
International journal of business excellence
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of consumer marketing
1
Journal of marketing analytics : JMA
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The marketing review
1
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ECONIS (ZBW)
14
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1
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14
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1
Unveiling the dynamics between consumer
brand
engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of
brand
reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
2
AR app-based
brand
engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
3
Do Millennials share similar perceptions of
brand
experience? : a clusterization based on
brand
experience and other
brand
-related constructs : the case of Netflix
Amoroso, Sara
;
Pattuglia, Simonetta
;
Khan, Imran
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012487128
Saved in:
4
Engaging luxury
brand
consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
5
Connecting the dots between CSR and
brand
loyalty : the mediating role of
brand
experience and
brand
trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
6
The concept of online corporate
brand
experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
7
The role of customer
brand
engagement and
brand
experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
8
Development of a scale to measure hotel
brand
experiences
Khan, Imran
;
Rahman, Zillur
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011611188
Saved in:
9
Brand
experience anatomy in hotels : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Cornell hospitality quarterly : CQ
58
(
2017
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10011730762
Saved in:
10
Antecedents and outcomes of
brand
experience : an empirical study
Khan, Imran
;
Fatma, Mobin
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10011799037
Saved in:
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