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~person:"Khan, Imran"
~subject:"Brand management"
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Brand management
Internet marketing
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Khan, Imran
Dens, Nathalie
20
Pelsmacker, Patrick de
20
Ko, Eunju
14
Burmann, Christoph
13
Bauer, Hans H.
12
Diamantopoulos, Adamantios
12
Esch, Franz-Rudolf
12
Loureiro, Sandra Maria Correia
12
Fantapié Altobelli, Claudia
10
Huber, Frank
10
Strebinger, Andreas
10
Septianto, Felix
9
Gierl, Heribert
8
Rita, Paulo
8
Romaniuk, Jenni
8
Guzman, Francisco
7
Johnson, Lester W.
7
Khan, Bilal Mustafa
7
Kreutzer, Ralf T.
7
Meffert, Heribert
7
Melewar, T. C.
7
Rahman, Zillur
7
Schlegelmilch, Bodo B.
7
Srivastava, R. K.
7
Steenkamp, Jan-Benedict E. M.
7
Steiner, Paul
7
Taylor, Charles Raymond
7
Alden, Dana
6
Baumgarth, Carsten
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Erfgen, Carsten
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Kunkel, Thilo
6
Machado, Joana César
6
Meyer, Frederik
6
Mogaji, Emmanuel
6
Pauwels, Koen
6
Schaffmeister, Niklas
6
Schroeder, Jonathan E.
6
Sreejesh, S.
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Swoboda, Bernhard
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Journal of retailing and consumer services
2
International journal of retail & distribution management
1
Journal of consumer marketing
1
Journal of destination marketing & management
1
The international journal of bank marketing : IJBM
1
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ECONIS (ZBW)
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1
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
2
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
3
Do brands' social media marketing activities matter? : a moderation analysis
Khan, Imran
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209506
Saved in:
4
Online destination brand experience and authenticity : does individualism-collectivism orientation matter?
Khan, Imran
;
Fatma, Mobin
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588616
Saved in:
5
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
6
E-tail brand experience's influence on e-brand trust and e-brand loyalty : the moderating role of gender
Khan, Imran
;
Rahman, Zillur
- In:
International journal of retail & distribution management
44
(
2016
)
6
,
pp. 588-606
Persistent link: https://www.econbiz.de/10011602467
Saved in:
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