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~person:"Khan, Imran"
~subject:"Markenartikel"
~subject:"Markenführung"
~type:"article"
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Search: subject_exact:"Brand image"
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Markenartikel
Markenführung
Brand image
15
Markenimage
15
Brand management
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Brand
12
Brand experience
8
Consumer behaviour
8
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8
Beziehungsmarketing
7
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7
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5
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brand experience
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Khan, Imran
Loureiro, Sandra Maria Correia
25
Melewar, T. C.
23
Keller, Kevin Lane
22
Diamantopoulos, Adamantios
21
Bang, Nguyen
20
Guzman, Francisco
20
Phau, Ian
20
Japutra, Arnold
19
Burmann, Christoph
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
15
Esch, Franz-Rudolf
15
Foroudi, Pantea
15
Han, Heesup
14
Bruhn, Manfred
13
Kumar, Vikas
13
Rahman, Zillur
13
Sarkar, Juhi Gahlot
13
Sattler, Henrik
13
Veloutsou, Cleopatra
13
Christodoulides, George
12
De Chernatony, Leslie
12
Grohmann, Bianca
12
King, Ceridwyn
12
Park, C. Whan
12
Paul, Justin
12
Romaniuk, Jenni
12
Fetscherin, Marc
11
Gupta, Suraksha
11
MacInnis, Deborah J.
11
Pelsmacker, Patrick de
11
Sreejesh, S.
11
Valette-Florence, Pierre
11
Šerić, Maja
11
Dens, Nathalie
10
Gierl, Heribert
10
Giraldi, Janaina de Moura Engracia
10
Johnson, Lester W.
10
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10
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Journal of retailing and consumer services
2
The journal of product & brand management
2
Cornell hospitality quarterly : CQ
1
International journal of business excellence
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of destination marketing & management
1
Journal of marketing analytics : JMA
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
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ECONIS (ZBW)
14
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1
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
2
Do brands' social media marketing activities matter? : a moderation analysis
Khan, Imran
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209506
Saved in:
3
Do Millennials share similar perceptions of brand experience? : a clusterization based on brand experience and other brand-related constructs : the case of Netflix
Amoroso, Sara
;
Pattuglia, Simonetta
;
Khan, Imran
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012487128
Saved in:
4
Online destination brand experience and authenticity : does individualism-collectivism orientation matter?
Khan, Imran
;
Fatma, Mobin
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588616
Saved in:
5
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
6
Development of a scale to measure hotel brand experiences
Khan, Imran
;
Rahman, Zillur
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011611188
Saved in:
7
Brand experience anatomy in hotels : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Cornell hospitality quarterly : CQ
58
(
2017
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10011730762
Saved in:
8
Antecedents and outcomes of brand experience : an empirical study
Khan, Imran
;
Fatma, Mobin
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10011799037
Saved in:
9
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
10
Retail brand experience : scale development and validation
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 435-451
Persistent link: https://www.econbiz.de/10011620591
Saved in:
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