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~person:"Khan, Imran"
~subject:"Markenführung"
~subject:"United States"
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Markenführung
United States
Brand management
6
Internet marketing
6
Online-Marketing
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Consumer behaviour
5
Konsumentenverhalten
5
Beziehungsmarketing
4
Relationship marketing
4
Brand
3
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Markenimage
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Brand experience
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Customer satisfaction
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Social web
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AR app
1
Affective commitment
1
Brand engagement
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Brand loyalty
1
Brand purchase intentions
1
Brand satisfaction
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Co-creation
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Collectivism
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Confidence
1
Consumer-brand engagement
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Credibility
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Customer engagement
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Customer integration
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Khan, Imran
Ko, Eunju
9
Loureiro, Sandra Maria Correia
9
Choi, Yung Kyun
8
Rahman, Zillur
7
Rita, Paulo
7
Tucker, Catherine
7
Yoon, Sukki
7
Filieri, Raffaele
6
Karjaluoto, Heikki
6
Theobald, Elke
6
Vashisht, Devika
6
Ahuja, Vandana
5
Bilro, Ricardo Godinho
5
Dessart, Laurence
5
Dwivedi, Yogesh Kumar
5
Goldfarb, Avi
5
Hajli, Nick
5
Hollebeek, Linda D.
5
Jansen, Bernard J.
5
Kreutzer, Ralf T.
5
Kunkel, Thilo
5
Morgan-Thomas, Anna
5
Nusair, Khaldoon
5
Okumus, Fevzi
5
Pauwels, Koen
5
Rowley, Jennifer
5
Schivinski, Bruno
5
Sohail, M. Sadiq
5
Sreejesh, S.
5
Veloutsou, Cleopatra
5
Ashraf, Sarfraz
4
Bachmann, Ruediger
4
Chan-Olmsted, Sylvia M.
4
Chen, Huan
4
Cheung, Man Lai
4
Christodoulides, George
4
Dou, Wenyu
4
Ehrlich, Gabriel
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Fantapié Altobelli, Claudia
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Journal of retailing and consumer services
2
International journal of retail & distribution management
1
Journal of consumer marketing
1
Journal of destination marketing & management
1
The international journal of bank marketing : IJBM
1
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ECONIS (ZBW)
6
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1
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
2
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
3
Do brands' social media marketing activities matter? : a moderation analysis
Khan, Imran
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209506
Saved in:
4
Online destination brand experience and authenticity : does individualism-collectivism orientation matter?
Khan, Imran
;
Fatma, Mobin
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588616
Saved in:
5
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
6
E-tail brand experience's influence on e-brand trust and e-brand loyalty : the moderating role of gender
Khan, Imran
;
Rahman, Zillur
- In:
International journal of retail & distribution management
44
(
2016
)
6
,
pp. 588-606
Persistent link: https://www.econbiz.de/10011602467
Saved in:
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