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~person:"Khare, Arpita"
~person:"Wiedmann, Klaus-Peter"
~subject:"Brand image"
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Brand image
Consumer behaviour
142
Konsumentenverhalten
142
India
60
Indien
60
Deutschland
30
Germany
30
Luxury goods
22
Luxusgüter
22
Brand management
19
Markenführung
19
Beziehungsmarketing
18
Relationship marketing
18
Markenimage
16
Online retailing
16
Online-Handel
16
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13
Marketing
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Verbraucherverhalten
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Khare, Arpita
Wiedmann, Klaus-Peter
Phau, Ian
30
Diamantopoulos, Adamantios
27
Loureiro, Sandra Maria Correia
26
Han, Heesup
20
Usman, Osly
20
Melewar, T. C.
19
Bang, Nguyen
18
Sarkar, Abhigyan
18
Guzman, Francisco
17
Japutra, Arnold
17
Burmann, Christoph
16
Ekinci, Yuksel
14
King, Ceridwyn
14
Sarkar, Juhi Gahlot
14
Huber, Frank
13
Kumar, Vikas
13
Sreejesh, S.
13
Fetscherin, Marc
12
Gierl, Heribert
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Shimul, Anwar Sadat
12
Veloutsou, Cleopatra
12
Wong, IpKin Anthony
12
Batra, Rajeev
11
Das, Gopal
11
De Chernatony, Leslie
11
Esch, Franz-Rudolf
11
Grohmann, Bianca
11
Jang, Soocheong
11
Ko, Eunju
11
Paul, Justin
11
Pelsmacker, Patrick de
11
Tomczak, Torsten
11
Valette-Florence, Pierre
11
Bauer, Hans H.
10
He, Jiaxun
10
Hollebeek, Linda D.
10
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Schriftenreihe Marketing, Management
3
International journal of Indian culture and business management
2
Journal of business research : JBR
2
International journal of electronic marketing and retailing : IJEMR
1
Journal of fashion marketing and management
1
Journal of general management
1
Journal of marketing theory and practice
1
Luxury marketing : a challenge for theory and practice
1
Nachhaltigkeit und Innovation in internen und externen Unternehmensbeziehungen : Festschrift für Prof. Dr. Klaus Bellmann zum 80. Geburtstag
1
Psychology & marketing
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
16
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1
Human values, sustainability orientation, and intentions : a SDG perspective towards branded organic products in India
Kautish, Pradeep
;
Khare, Arpita
;
Khare, Anshuman
- In:
Nachhaltigkeit und Innovation in internen und externen …
,
(pp. 191-217)
.
2023
Persistent link: https://www.econbiz.de/10014326691
Saved in:
2
Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele
;
Aiello, Gaetano
;
Grazzini, Laura
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
Saved in:
3
Brand logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
4
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
5
Linkages between brand parity, coupon proneness, sales proneness, brand trust and purchase decision involvement : an empirical check
Bhardwaj, Preshth
;
Das, Gopal
;
Khare, Arpita
- In:
International journal of electronic marketing and …
6
(
2015
)
3
,
pp. 194-213
Persistent link: https://www.econbiz.de/10011523761
Saved in:
6
Managing the value of luxury : the effect of brand luxury perception on brand strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Schmidt, Steffen
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 341-357)
.
2013
Persistent link: https://www.econbiz.de/10009667668
Saved in:
7
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
8
The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
Saved in:
9
What is the value of luxury? : a cross-cultural consumer perspective
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, Christiane
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 1018-1034
Persistent link: https://www.econbiz.de/10009691188
Saved in:
10
Die Marke als Erfolgsfaktor in der Automobilbranche : Kaufentscheidungsprozesse am Beispiel der Elektromobilität
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Tütünci, Gülsen
-
2011
Persistent link: https://www.econbiz.de/10009509931
Saved in:
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