Khatwani, Gaurav; Srivastava, Praveen Ranjan - In: Journal of Global Information Management (JGIM) 25 (2017) 2, pp. 52-67
The disparity in consumer and organization preferences of information channels is a major concern. Further, making decisions in the presence of a wide range of conflicting criteria through the use of a multiple criteria decision-making (MCDM) approach has gained increased prominence in recent...