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~person:"Khojastehpour, Morteza"
~person:"Lerpold, Lin"
~subject:"Internal communication"
~subject:"Transnational corporation"
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Khojastehpour, Morteza
Lerpold, Lin
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Garcia, Helio Fred
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Corporate communications : an international journal
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The role of MNC's subsidiaries in creating multinational corporte brand
Khojastehpour, Morteza
;
Johns, Raechel
- In:
Journal of strategic marketing
23
(
2015
)
6
,
pp. 512-525
Persistent link: https://www.econbiz.de/10011478809
Saved in:
2
Addressing the complexities of managing domestic and multinational corporate brands
Khojastehpour, Morteza
;
Ferdous, Ahmed Shahriar
; …
- In:
Corporate communications : an international journal
20
(
2015
)
1
,
pp. 48-62
Persistent link: https://www.econbiz.de/10010513877
Saved in:
3
An identity-based internationalization process : the BP and Statoil alliance
Lerpold, Lin
- In:
Organizational identity in practice
,
(pp. 121-134)
.
2007
Persistent link: https://www.econbiz.de/10003534201
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