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~person:"Kietzmann, Jan"
~subject:"B2B sales"
~subject:"Health care"
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Kietzmann, Jan
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Artificial intelligence (AI) and value co-creation in B2B sales : activities, actors and resources
Paschen, Jeannette
;
Paschen, Ulrich
;
Pala, Erol
; …
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
3
,
pp. 243-251
Persistent link: https://www.econbiz.de/10012668470
Saved in:
2
Quantitative insights from online qualitative data : an example from the health care sector
Pitt, Christine
;
Mulvey, Michael S.
;
Kietzmann, Jan
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 1010-1017
Persistent link: https://www.econbiz.de/10011970096
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