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~person:"Kim, Eunice"
~type_genre:"Article in journal"
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Search: subject:"Markenartikel"
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Brand management
5
Consumer behaviour
5
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5
Markenführung
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Brand image
4
Markenimage
4
Advertising
3
Advertising effects
3
Brand
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ad effectiveness,
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Kim, Eunice
Melewar, T. C.
63
Merrilees, Bill
40
Bang, Nguyen
39
Loureiro, Sandra Maria Correia
39
Phau, Ian
38
Romaniuk, Jenni
34
Diamantopoulos, Adamantios
32
Ko, Eunju
32
Keller, Kevin Lane
31
De Chernatony, Leslie
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29
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27
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27
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26
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Foroudi, Pantea
26
Guzman, Francisco
25
Veloutsou, Cleopatra
25
King, Ceridwyn
24
Pitt, Leyland F.
24
Sarkar, Abhigyan
24
Vrontis, Demetris
24
Rahman, Zillur
23
Sung, Yongjun
23
Wiedmann, Klaus-Peter
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22
Fetscherin, Marc
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Roper, Stuart
22
Burmann, Christoph
21
Herrmann, Andreas
21
Iglesias, Oriol
21
Japutra, Arnold
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Khan, Imran
21
Paul, Justin
21
Pelsmacker, Patrick de
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International journal of advertising : the quarterly review of marketing communications
2
Journal of promotion management : JPM
2
International journal of internet marketing and advertising : IJIMA
1
Journal of current issues and research in advertising
1
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ECONIS (ZBW)
6
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1
Social break up : why consumers hide and unlike brands on Facebook
Kwon, Eun Sook
;
Kim, Eunice
;
Chung, Yoo Jin
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 299-317
Persistent link: https://www.econbiz.de/10012284820
Saved in:
2
Metaphor as visual thinking in advertising and its effects : focus on brand familiarity and product involvement
Kim, Soojin
;
Kim, Jihye
;
Kim, Eunice
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 654-672
Persistent link: https://www.econbiz.de/10011799553
Saved in:
3
#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun
;
Kim, Eunice
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10011859192
Saved in:
4
External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Saved in:
5
The role of consumer affect on visual social networking sites : how consumers build brand relationships
Bashir, Aqsa
;
Wen, Jing
;
Kim, Eunice
;
Morris, Jon D.
- In:
Journal of current issues and research in advertising
39
(
2018
)
2
,
pp. 178-191
Persistent link: https://www.econbiz.de/10012242967
Saved in:
6
Brand followers : consumer motivation and attitude towards brand communications on Twitter
Kwon, Eun Sook
;
Kim, Eunice
;
Sung, Yongjun
;
Yoo, Chan Yun
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 657-680
Persistent link: https://www.econbiz.de/10010466400
Saved in:
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