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~person:"Kim, Hye-yŏng"
~subject:"Internet marketing"
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Internet marketing
Brand management
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenführung
5
Online-Marketing
4
Social Web
4
Social web
4
Brand
3
Brand image
3
Luxury goods
3
Luxusgüter
3
Markenartikel
3
Markenimage
3
Beziehungsmarketing
2
Fashion
2
Luxury brands
2
Mode
2
Relationship marketing
2
Social media
2
AI customization
1
AI-Assisted design
1
Ad attitudes
1
Advertising effects
1
Attachment
1
Authenticity
1
Brand dilution
1
Brand love
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumer engagement
1
Credibility
1
Generative AI
1
Glaubwürdigkeit
1
Homophily
1
Human brand
1
Influencer
1
Perception
1
Product design
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Produktgestaltung
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Kim, Hye-yŏng
Ko, Eunju
9
Loureiro, Sandra Maria Correia
9
Rahman, Zillur
7
Rita, Paulo
7
Khan, Imran
6
Theobald, Elke
6
Vashisht, Devika
6
Ahuja, Vandana
5
Bilro, Ricardo Godinho
5
Filieri, Raffaele
5
Hajli, Nick
5
Hollebeek, Linda D.
5
Karjaluoto, Heikki
5
Kreutzer, Ralf T.
5
Kunkel, Thilo
5
Nusair, Khaldoon
5
Okumus, Fevzi
5
Pauwels, Koen
5
Rowley, Jennifer
5
Schivinski, Bruno
5
Sohail, M. Sadiq
5
Sreejesh, S.
5
Ashraf, Sarfraz
4
Chen, Huan
4
Cheung, Man Lai
4
Dessart, Laurence
4
Dou, Wenyu
4
Dwivedi, Yogesh Kumar
4
Fatma, Mobin
4
Gensler, Sonja
4
Guzman, Francisco
4
Ibrahim, Blend
4
Kumar, Vikas
4
Labrecque, Lauren I.
4
Langaro, Daniela
4
Mathur, Manisha
4
Michaelidou, Nina
4
Mogaji, Emmanuel
4
Morgan-Thomas, Anna
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International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The journal of product & brand management
1
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ECONIS (ZBW)
4
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1
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
2
Is social media marketing worth it for luxury brands? : the dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions
Song, Sanga
;
Kim, Hye-yŏng
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1033-1046
Persistent link: https://www.econbiz.de/10013429012
Saved in:
3
Celebrity endorsements for luxury brands : followers vs. non-followers on social media
Song, Sanga
;
Kim, Hye-yŏng
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 802-823
Persistent link: https://www.econbiz.de/10012260277
Saved in:
4
"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury fashion brands
Park, Minjung
;
Im, Hyunjoo
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
117
(
2020
),
pp. 529-542
Persistent link: https://www.econbiz.de/10012287964
Saved in:
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