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~person:"Kim, Jihye"
~person:"Legg, Melissa"
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Search: subject_exact:"Cause-related marketing"
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Cause-Related Marketing
4
Cause-related marketing
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Brand management
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Consumer behaviour
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Markenführung
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Marketing management
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Marketingmanagement
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Kim, Jihye
Legg, Melissa
Thomas, Sujo
14
Langen, Nina
7
Liu, Gordon
7
Bae, Mikyeung
6
Chang, Chun-Tuan
6
Hartmann, Monika
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Kureshi, Sonal
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Vrontis, Demetris
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Wymer, Walter
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Christofi, Michael
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Chang, Chun-tuan
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Das, Neel
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Deb, Madhurima
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Galan-Ladero, M. Mercedes
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Krishna, Aradhna
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Lafferty, Barbara A.
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Lee, Eun Mi
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Mattila, Anna S.
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Youn, Seounmi
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Amawate, Vibhas
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Arora, Neeraj
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Chawla, Deepak
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Ferreira, Mauricio
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Galera Casquet, Clementina
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International review on public and non-profit marketing
1
Journal of marketing communications
1
Journal of philanthropy and marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
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ECONIS (ZBW)
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Using personalization for cause-related marketing beyond compassion fade on social media
Kim, Jihye
;
Kim, Min-Seong
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 299-316
Persistent link: https://www.econbiz.de/10014313377
Saved in:
2
Retaining volunteers for the cause : hope and pride associated with cause-related charity events in cancer control
Legg, Melissa
;
Hyde, Melissa K.
;
Chambers, Suzanne K.
; …
- In:
Journal of philanthropy and marketing
27
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013093293
Saved in:
3
Benefits of cause-related marketing for companies and nonprofits : focusing on the roles of self-corporate congruity and issue involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International review on public and non-profit marketing
17
(
2020
)
3
,
pp. 317-330
Persistent link: https://www.econbiz.de/10012292912
Saved in:
4
The efficacy of cause-related marketing within a social network : the effects of congruency, corporate credibility, familiarity of cause brands, and perceived altruistic motive
Kim, Jihye
;
Lee, Jaejin
;
Kim, Soojin
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 429-455
Persistent link: https://www.econbiz.de/10011849978
Saved in:
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