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~person:"Kim, Kyoungeun"
~subject:"Relationship marketing"
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Relationship marketing
Consumer behaviour
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Konsumentenverhalten
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Viral marketing
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Beziehungsmarketing
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Cheong
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Customer satisfaction
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Kundenzufriedenheit
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South Korea
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Südkorea
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Work behaviour
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customer orientation
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customer-company identification
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customer-service employee attachment
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positive word-of-mouth
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Kim, Kyoungeun
Kim, Daekwan
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Cavusgil, Erin
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Jean, Ruey-Jer Bryan
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Basu, Choton
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Bello, Daniel C.
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Cavusgil, S. Tamer
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Cho, Seong Do
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Antecedents and effects of customer-service employee attachements on customer-companyx identification and word-of-mouth : the case of Cheong in South Korea
Cho, Seong Do
;
Kim, Kyoungeun
;
Kim, Daekwan
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 91-105
Persistent link: https://www.econbiz.de/10010519573
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