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~person:"Kim, Kyung Hoon"
~person:"Odunga, Mukoswi Robert"
~subject:"Markenimage"
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Search: subject:"Kundenwert"
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Markenimage
Customer value
13
Kundenwert
13
Consumer behaviour
7
Konsumentenverhalten
7
Beziehungsmarketing
6
Brand management
6
Markenführung
6
Relationship marketing
6
Brand image
5
Fashion
4
Mode
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customer equity
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Customer satisfaction
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Kundenzufriedenheit
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Marketing management
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Marketingmanagement
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Behavioural Intention
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Customer equity
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Electronic Brands
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Internet marketing
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Kenia
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Kenya
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Luxury goods
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Nachhaltige Entwicklung
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Online-Marketing
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Perceived Value
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Personality
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South Korea
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Kim, Kyung Hoon
Odunga, Mukoswi Robert
Brodie, Roderick J.
3
Lehmann, Donald R.
3
Neslin, Scott A.
3
Wang, Shuman
3
Bahreinizad, Manizheh
2
Bauer, Hans H.
2
Berenguer Contrí, Gloria
2
Esmaeilpour, Majid
2
Gil Saura, Irene
2
Hammerschmidt, Maik
2
Heitmann, Mark
2
Kibos, Kiprop Eric
2
Kießling, Tina
2
Kim, Sang Jin
2
Ko, Eunju
2
Langat, Kipkirui Daniel
2
Moradi, Kianoosh
2
Perdue, Richard R.
2
Rajagopal, Dr
2
Romero, Jaime
2
Shin, Hakseung
2
Stahl, Florian
2
Stokburger, Gregor
2
Tharik, Mohamed
2
Vera, Jorge
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Yagüe Guillén, María Jésus
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Yuan, Chunlin
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Abu Bakar Sade
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Ahn, Jiseon
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Aiello, Gaetano
1
Al-Wugayan, Adel A. A.
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Alhidari, Abdullah M.
1
Allaway, Arthur W.
1
Almeshal, Soad A.
1
Ambuli, T. V.
1
Ambuli, V.
1
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International journal of advertising : the quarterly review of marketing communications
1
Inventi impact: retailing & consumer services
1
Journal of business research : JBR
1
Research in business and management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
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1
Relationship between personality, perceived value and behavioral intention of selected electronic brand customers in Kenya
Kibos, Kiprop Eric
;
Odunga, Mukoswi Robert
;
Langat, …
- In:
Research in business and management
7
(
2020
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012269411
Saved in:
2
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
3
Relatonship bwtween personality, perceived value and behavioral intention of selected electronic brand customers in Kenya
Kibos, Kiprop Eric
;
Odunga, Mukoswi Robert
;
Langat, …
- In:
Inventi impact: retailing & consumer services
(
2020
)
2
,
pp. 79-88
Persistent link: https://www.econbiz.de/10012321179
Saved in:
4
The contributions of firm innovativeness to customer value in purchasing behavior
Kim, Jaesu
;
Kim, Kyung Hoon
;
Garrett, Tony C.
;
Jung, Heonsoo
- In:
The journal of product innovation management : an …
32
(
2015
)
2
,
pp. 201-213
Persistent link: https://www.econbiz.de/10010511291
Saved in:
5
Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
Saved in:
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