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~person:"Kim, Kyung Hoon"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~subject:"Service quality"
~subject:"Theory"
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Konsumentenverhalten
Markenimage
Service quality
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Customer value
11
Kundenwert
11
Beziehungsmarketing
6
Relationship marketing
6
Consumer behaviour
5
Brand management
4
Fashion
4
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4
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customer equity
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Kim, Kyung Hoon
Ko, Eunju
10
Kumar, V.
10
Bauer, Hans H.
9
Günter, Bernd
8
Hammerschmidt, Maik
8
Helm, Sabrina
8
Gallarza, Martina G.
6
Gil Saura, Irene
6
Lehmann, Donald R.
6
Neslin, Scott A.
6
Brodie, Roderick J.
5
Geruso, Michael
5
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5
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5
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5
Sesé, F. Javier
5
Del Chiappa, Giacomo
4
Fader, Peter
4
Huber, Frank
4
Layton, Timothy J.
4
Matzler, Kurt
4
McColl-Kennedy, Janet R.
4
Peppers, Don
4
Reinartz, Werner J.
4
Rogers, Martha
4
Ahn, Jiseon
3
Bonfrer, Andre
3
Cambra-Fierro, Jesús
3
Cossío-Silva, Francisco-José
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Croux, Christophe
3
Dedeoğlu, Bekir Bora
3
Drèze, Xavier
3
Edvardsson, Bo
3
Ekinci, Yeliz
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Gligor, David M.
3
Guo, Lin
3
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3
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of business research : JBR
2
International journal of advertising : the quarterly review of marketing communications
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
7
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1
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
2
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
3
Relationship between service quality and customer equity in traditional markets
Wang, Huanzhang
;
Kim, Kyung Hoon
;
Ko, Eunju
;
Liu, Honglei
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3827-3834
Persistent link: https://www.econbiz.de/10011515274
Saved in:
4
The contributions of firm innovativeness to customer value in purchasing behavior
Kim, Jaesu
;
Kim, Kyung Hoon
;
Garrett, Tony C.
;
Jung, Heonsoo
- In:
The journal of product innovation management : an …
32
(
2015
)
2
,
pp. 201-213
Persistent link: https://www.econbiz.de/10010511291
Saved in:
5
Measures of perceived sustainability
Kim, Juran
;
Taylor, Charles Robert
;
Kim, Kyung Hoon
; …
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 182-193
Persistent link: https://www.econbiz.de/10011302912
Saved in:
6
Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
Saved in:
7
Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
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