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~person:"Kim, Minjeong"
~person:"McColl, Julie"
~subject:"International market entry"
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Search: subject_exact:"Bekleidungseinzelhandel"
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International market entry
Textile distribution
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Textilhandel
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Fashion
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Brand management
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Markenführung
6
Consumer behaviour
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Konsumentenverhalten
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Internationaler Markteintritt
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Luxury goods
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Einzelhandel
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Online-Handel
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Clothing
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Handelsmarke
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International retailing
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Marketing management
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Marketingmanagement
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Kim, Minjeong
McColl, Julie
Bai, Huifeng
4
Moore, Christopher
4
Frasquet Deltoro, Marta
2
Moore, Christopher M.
2
Ahlert, Dieter
1
Bonetti, Francesca
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Borges Tiago, Maria Teresa
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1
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Eren-Erdogmus, Irem
1
Fayos, Teresa
1
Fiore, Ann Marie
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Forte, Rosa
1
Große-Bölting, Kristin
1
Guercini, Simone
1
He, Weijing
1
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Lu, Yao
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Moore, Christopher M
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Piot-Coupey, Karine
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Poldner, Kim
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Rohlfing, Maja
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International journal of retail & distribution management
1
International journal of retail and distribution management
1
International marketing review
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
4
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Parenting advantages of emerging market multinationals (EMNCs) in luxury fashion retailing
Bai, Huifeng
;
He, Weijing
;
Shi, Jin
;
McColl, Julie
; …
- In:
International journal of retail and distribution management
50
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10012798298
Saved in:
2
Luxury fashion retailers' localised marketing strategies in practice : evidence from China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International marketing review
39
(
2022
)
2
,
pp. 352-370
Persistent link: https://www.econbiz.de/10013396200
Saved in:
3
Motives behind retailers' post-entry expansion : evidence from the Chinese luxury fashion market
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012434264
Saved in:
4
Luxury retailers' entry and expansion strategies in China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1181-1199
Persistent link: https://www.econbiz.de/10011815152
Saved in:
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