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~person:"Kim, Sang Jin"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Service quality"
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Beziehungsmarketing
Consumer behaviour
Konsumentenverhalten
Service quality
Customer value
5
Kundenwert
5
Relationship marketing
4
Customer equity
3
Fashion
3
Mode
3
Brand image
2
Brand management
2
Internet marketing
2
Markenführung
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Online-Marketing
2
customer equity
2
Asia
1
Asian consumers
1
Asien
1
Augmented reality marketing
1
Bekleidungsindustrie
1
Brand collaboration
1
Clothing industry
1
Collaboration product attributes
1
Computerspiel
1
Consumption value
1
Customer equity drivers
1
Customer integration
1
Customer lifetime value
1
Customer satisfaction
1
Digitalisierung
1
Digitization
1
East Asia
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Event marketing
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Event-Marketing
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Football
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Fußball
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Kim, Sang Jin
Kumar, V.
33
Madhani, Pankaj M.
15
Eggert, Andreas
11
Ko, Eunju
11
Verhoef, Peter C.
10
Bruhn, Manfred
9
Fader, Peter
9
Günter, Bernd
9
Heinonen, Kristina
9
Helm, Sabrina
9
Bauer, Hans H.
8
Kim, Kyung Hoon
8
Gallarza, Martina G.
7
Gil Saura, Irene
7
Krafft, Manfred
7
Neslin, Scott A.
7
Reinartz, Werner J.
7
Venkatesan, Rajkumar
7
Wiesel, Thorsten
7
Frow, Pennie
6
Georgi, Dominik
6
Glady, Nicolas
6
Hadwich, Karsten
6
Hammerschmidt, Maik
6
Lehmann, Donald R.
6
Petersen, J. Andrew
6
Saarijärvi, Hannu
6
Skiera, Bernd
6
Strandvik, Tore
6
Albadvi, Amir
5
Baesens, Bart
5
Bradlow, Eric T.
5
Geruso, Michael
5
Gupta, Sunil
5
Haenlein, Michael
5
Kleinaltenkamp, Michael
5
Le Nguyen Hau
5
Lemon, Katherine N.
5
Leone, Robert P.
5
Maas, Peter
5
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Asia Pacific journal of marketing and logistics
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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ECONIS (ZBW)
4
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1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
3
Parasocial relationship effects on customer equity in the social media context
Yuan, Chun Lin
;
Kim, Juran
;
Kim, Sang Jin
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3795-3803
Persistent link: https://www.econbiz.de/10011515264
Saved in:
4
Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
Saved in:
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