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~person:"Kim, Sang Jin"
~subject:"Kundenintegration"
~subject:"Markenimage"
~subject:"Service quality"
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Kundenintegration
Markenimage
Service quality
Customer value
5
Kundenwert
5
Beziehungsmarketing
4
Relationship marketing
4
Consumer behaviour
3
Customer equity
3
Fashion
3
Konsumentenverhalten
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Mode
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Brand image
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Brand management
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Internet marketing
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Markenführung
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Marketingmanagement
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Online-Marketing
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customer equity
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Asia
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Asian consumers
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Asien
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Augmented reality marketing
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Bekleidungsindustrie
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Brand collaboration
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Clothing industry
1
Collaboration product attributes
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Computerspiel
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Consumption value
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Customer equity drivers
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Customer integration
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Customer lifetime value
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Customer satisfaction
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Digitalisierung
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Digitization
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East Asia
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Event marketing
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Event-Marketing
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Football
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Kim, Sang Jin
Geruso, Michael
5
Kim, Kyung Hoon
5
Prinz, Daniel
5
Ahn, Jiseon
4
Brodie, Roderick J.
4
Gallarza, Martina G.
4
Gil Saura, Irene
4
Itani, Omar S.
4
Ko, Eunju
4
Komulainen, Hanna
4
Layton, Timothy J.
4
Le Nguyen Hau
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McColl-Kennedy, Janet R.
4
Shamim, Amjad
4
Bauer, Hans H.
3
Baumann, Jasmin
3
Busser, James A.
3
Cabiddu, Francesca
3
Cossío-Silva, Francisco-José
3
Del Chiappa, Giacomo
3
Edvardsson, Bo
3
Guo, Lin
3
Hammerschmidt, Maik
3
Hollebeek, Linda D.
3
Jacob, Frank
3
Le Meunier-FitzHugh, Kenneth
3
Lehmann, Donald R.
3
Neslin, Scott A.
3
Perdue, Richard R.
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Pham Ngoc Thuy
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Revilla Camacho, Maria Angeles
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Sesé, F. Javier
3
Shin, Hakseung
3
Shulga, Lenna V.
3
Tang, Chuanyi
3
Thallmaier, Stefan R.
3
Tronvoll, Bård
3
Vega Vázquez, Manuela
3
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Asia Pacific journal of marketing and logistics
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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ECONIS (ZBW)
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The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
3
Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
Saved in:
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