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~person:"Kim, Sojung"
~person:"Veil, Shari R."
~subject:"Advertising effects"
~type_genre:"Aufsatz in Zeitschrift"
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Is corporate advertising effective in a crisis? : the effects of crisis type and evaluative tone of news coverage
Kim, Sojung
;
Choi, Sejung Marina
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 97-114
Persistent link: https://www.econbiz.de/10010373184
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