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~person:"Kim, Sojung"
~person:"Veil, Shari R."
~subject:"corporate crisis"
~type_genre:"Aufsatz in Zeitschrift"
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corporate crisis
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corporate advertising
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crisis communication
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reactance theory
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2009
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Aufsatz in Zeitschrift
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Kim, Sojung
Veil, Shari R.
Atkinson, Lucy Jane
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Choi, Sejung Marina
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Journal of promotion management : JPM
2
Journal of marketing communications
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ECONIS (ZBW)
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Is corporate advertising effective in a crisis? : the effects of crisis type and evaluative tone of news coverage
Kim, Sojung
;
Choi, Sejung Marina
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 97-114
Persistent link: https://www.econbiz.de/10010373184
Saved in:
2
Responses toward corporate crisis and corporate advertising
Kim, Sojung
;
Atkinson, Lucy Jane
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 647-665
Persistent link: https://www.econbiz.de/10010467257
Saved in:
3
Does corporate advertising work in a crisis? : an examination of inoculation theory
Kim, Sojung
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 293-305
Persistent link: https://www.econbiz.de/10010187590
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