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~person:"Kim, Wansoo"
~person:"Lee, Seoki"
~person:"Mattila, Anna S."
~subject:"Brand image"
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Brand image
Gastronomie
72
Restaurant industry
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Kim, Wansoo
Lee, Seoki
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International journal of contemporary hospitality management
1
International journal of hospitality management
1
Tourism economics : the business and finance of tourism and recreation
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1
Interactive CSR campaign and symbolic brand benefits : a moderated mediation model of brand trust and self-congruity in the restaurant industry
Sung, Kyong Sik
;
Lee, Seoki
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4535-4554
Persistent link: https://www.econbiz.de/10014430133
Saved in:
2
A financial approach-based measurement of brand equity in the restaurant industry
Choi, Serin
;
Choi, Kyuwan
;
Lee, Seoki
;
Lee, Kyuseok
- In:
Tourism economics : the business and finance of tourism …
23
(
2017
)
7
,
pp. 1515-1522
Persistent link: https://www.econbiz.de/10011772727
Saved in:
3
Impact of brand recognition and brand reputation on firm performance : US-based multinational restaurant companies' perspective
Koh, Yoon
;
Lee, Seoki
;
Boo, Soyoung
- In:
International journal of hospitality management
28
(
2009
)
4
,
pp. 620-630
Persistent link: https://www.econbiz.de/10003875880
Saved in:
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