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~person:"Kim, Youn-kyung"
~subject:"India"
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Consumer behaviour
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Kim, Youn-kyung
Pereira, Vijay
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Malik, Ashish
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Budhwar, Pawan S.
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Varma, Arup
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Kumar, Archana
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Journal of Indian business research
1
The international review of retail, distribution and consumer research
1
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The role of personal cultural orientation in consumer ethnocentrism among Indian consumers
Kumar, Archana
;
Fairhurst, Ann
;
Kim, Youn-kyung
- In:
Journal of Indian business research
5
(
2013
)
4
,
pp. 235-250
Persistent link: https://www.econbiz.de/10010364806
Saved in:
2
Ethnocentric tendencies of Indian consumers : impact on preference for domestic versus foreign producs
Kumar, Archana
;
Fairhurst, Ann
;
Kim, Youn-kyung
- In:
The international review of retail, distribution and …
21
(
2011
)
4
,
pp. 323-341
Persistent link: https://www.econbiz.de/10009314462
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