//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kim, Yu Kyoum"
~subject:"Profisport"
~subject:"Sport policy"
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sports marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Profisport
Sport policy
United States
Sportmarketing
14
Sports marketing
14
Consumer behaviour
12
Konsumentenverhalten
12
Professional sports
7
Sport
7
Sports
7
Beziehungsmarketing
6
Relationship marketing
6
Sport event
6
Sportveranstaltung
6
Sport organization
5
Sportorganisation
5
Advertising effects
2
Emotion
2
Sponsoring
2
Sponsorship
2
USA
2
Werbewirkung
2
attendance
2
Arbeitsgruppe
1
Athletes
1
Auslandsinvestition
1
Austauschtheorie
1
Big event
1
Brand management
1
Cause-Related Marketing
1
Cause-related marketing
1
China
1
Confidence
1
Curiosity in sport
1
Customer value
1
Designation of origin
1
Foreign investment
1
Green marketing
1
Großveranstaltung
1
Herkunftsbezeichnung
1
Higher education institution
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Kim, Yu Kyoum
Funk, Daniel C.
16
Kunkel, Thilo
14
McDonald, Heath
13
Biscaia, Rui
12
Ko, Yong Jae
12
Drayer, Joris
11
Dwyer, Brendan
11
Pedersen, Paul M.
11
Zhang, James J.
11
Heere, Bob
10
Shapiro, Stephen L.
10
Andreff, Wladimir
9
Desbordes, Michel
9
Inoue, Yuhei
9
Chadwick, Simon
8
Cobbs, Joe
8
Greenwell, T. Christopher
8
James, Jeffrey D.
8
Katz, Matthew
8
Lock, Daniel
8
Nufer, Gerd
8
Shuv-Ami, Avichai
8
Vrontis, Demetris
8
Bennett, Gregg
7
Byon, Kevin K.
7
Cornwell, T. Bettina
7
Dickson, Geoff
7
Filo, Kevin
7
Koronios, Konstantinos
7
Kwak, Dae Hee
7
Schreyer, Dominik
7
Uhrich, Sebastian
7
Yoshida, Masayuki
7
Ballouli, Khalid
6
Breuer, Christoph
6
Budzinski, Oliver
6
Bühler, André W.
6
Cho, Heetae
6
Cunningham, George B.
6
more ...
less ...
Published in...
All
European Sport management quarterly : ESMQ
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
Journal of management & organization : journal of Australian and New Zealand Academy of Management
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of business & industrial marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Relationships as strategic assets : a sport fan equity approach
Kim, Young Do
;
Kim, Yu Kyoum
;
Magnusen, Marshall J.
; …
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 47-63
Persistent link: https://www.econbiz.de/10012523258
Saved in:
2
Meta-analytic review of sport consumption: factors affecting attendance to sporting events
Kim, Yu Kyoum
;
Magnusen, Marshall
;
Kim, Minjung
;
Lee, …
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
3
,
pp. 117-134
Persistent link: https://www.econbiz.de/10012153229
Saved in:
3
Sport team emotion : conceptualization, scale development and validation
Lee, Seunghwan
;
Kim, Yu Kyoum
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
4
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011911321
Saved in:
4
Sport fans in a "smart sport" (SS) age : drivers of smartphone use for sport consumption
Ha, Jae-Pil
;
Kang, Sun J.
;
Kim, Yu Kyoum
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10011781793
Saved in:
5
Marketing pro-environmental venues in professional sport : planting seeds of change among existing and prospective consumers
Kellison, Timothy B.
;
Kim, Yu Kyoum
- In:
Journal of sport management : the official journal of …
28
(
2014
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10010367442
Saved in:
6
A relationship marketing catalyst : the salience of reciprocity to sport organization ; sport consumer relationships
Magnusen, Marshall
;
Kim, Jun Woo
;
Kim, Yu Kyoum
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
5
,
pp. 501-524
Persistent link: https://www.econbiz.de/10009691098
Saved in:
7
The impact of relationship quality on attitude toward a sponsor
Kim, Yu Kyoum
;
Ko, Yong Jae
;
James, Jeffery
- In:
The journal of business & industrial marketing
26
(
2011
)
8
,
pp. 566-576
Persistent link: https://www.econbiz.de/10009410780
Saved in:
8
The impact of cause-related marketing (CRM) in spectator sport
Kim, Ki Tak
;
Kwak, Dae Hee
;
Kim, Yu Kyoum
- In:
Journal of management & organization : journal of …
16
(
2010
)
4
,
pp. 515-527
Persistent link: https://www.econbiz.de/10008826449
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->