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~person:"Kim, Yu Kyoum"
~subject:"Sponsorship"
~subject:"Sportveranstaltung"
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Search: subject_exact:"Professioneller Sport"
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Sponsorship
Sportveranstaltung
Professional sports
12
Profisport
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Consumer behaviour
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Konsumentenverhalten
9
Sport
7
Sportmarketing
7
Sports
7
Sports marketing
7
Sport organization
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Sportorganisation
6
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Sport policy
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attendance
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Arbeitsgruppe
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Arbeitskräfte
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Arbeitspsychologie
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Austauschtheorie
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Brand management
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Cause-Related Marketing
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Cause-related marketing
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Confidence
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Coping strategy
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Coping-Strategie
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Customer satisfaction
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Kim, Yu Kyoum
Humphreys, Brad R.
10
Andreff, Wladimir
9
Pawlowski, Tim
9
Depken, Craig A.
8
Koronios, Konstantinos
8
Ours, Jan C. van
8
Popp, Nels
8
Schreyer, Dominik
8
Drayer, Joris
7
Paul, Rodney J.
7
Woisetschläger, David
7
Biscaia, Rui
6
Breuer, Markus
6
Inoue, Yuhei
6
Nufer, Gerd
6
Shapiro, Stephen L.
6
Tainsky, Scott
6
Torgler, Benno
6
Weinbach, Andrew P.
6
Cerveny, Jakub
5
Cornwell, T. Bettina
5
Funk, Daniel C.
5
Kunz-Kaltenhäuser, Philipp
5
Matheson, Victor A.
5
McEvoy, Chad D.
5
O'Reilly, Norm
5
Reeth, Daam van
5
Scelles, Nicolas
5
Sung, Hojun
5
Wicker, Pamela
5
Backhaus, Christof
4
Breuer, Christoph
4
Budzinski, Oliver
4
Buraimo, Babatunde
4
Bühler, André W.
4
Coates, Dennis
4
Desbordes, Michel
4
Dimitropoulos, Panagiotis
4
Dreisbach, Jan
4
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International journal of sports marketing & sponsorship
2
International journal of sport management and marketing : IJSMM
1
Journal of management & organization : journal of Australian and New Zealand Academy of Management
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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1
Meta-analytic review of sport consumption: factors affecting attendance to sporting events
Kim, Yu Kyoum
;
Magnusen, Marshall
;
Kim, Minjung
;
Lee, …
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
3
,
pp. 117-134
Persistent link: https://www.econbiz.de/10012153229
Saved in:
2
Sport fans in a "smart sport" (SS) age : drivers of smartphone use for sport consumption
Ha, Jae-Pil
;
Kang, Sun J.
;
Kim, Yu Kyoum
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10011781793
Saved in:
3
Sponsorship network portfolio of corporate partners in the National Basketball Association
Kim, Amy Chan Hyung
;
Lee, Hyun-Woo
;
Kim, Yu Kyoum
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 340-359
Persistent link: https://www.econbiz.de/10011504173
Saved in:
4
Factors influencing spectator sports consumption : NCAA women's college basketball
Trail, Galen T.
;
Kim, Yu Kyoum
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
1
,
pp. 60-82
Persistent link: https://www.econbiz.de/10009508900
Saved in:
5
The impact of cause-related marketing (CRM) in spectator sport
Kim, Ki Tak
;
Kwak, Dae Hee
;
Kim, Yu Kyoum
- In:
Journal of management & organization : journal of …
16
(
2010
)
4
,
pp. 515-527
Persistent link: https://www.econbiz.de/10008826449
Saved in:
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