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~person:"Kindström, Daniel"
~person:"Modlich, Stephanie"
~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Bundling strategy
18
Leistungsbündel
18
Dienstleistungssektor
4
Service industry
4
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3
Business-to-business marketing
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Service management
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Kindström, Daniel
Modlich, Stephanie
Ulaga, Wolfgang
9
Kowalkowski, Christian
8
Kleinaltenkamp, Michael
6
Backhaus, Klaus
5
Jacob, Frank
5
Gebauer, Heiko
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Nordin, Fredrik
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Bertini, Marco
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Homburg, Christian
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Kropp, Eva
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Kühlborn, Sven
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Murray, Chase
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Raj, Ritwik
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Reinartz, Werner J.
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Sun, Lei
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Voeth, Markus
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Weiber, Rolf
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Woisetschläger, David
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Becker, Jörg
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Grohmann, Marcella Maria
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Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg
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Journal of service management
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Visualizing the value of service-based offerings : empirical findings from the manufacturing industry
Kindström, Daniel
;
Kowalkowski, Christian
;
Nordin, Fredrik
- In:
The journal of business & industrial marketing
27
(
2012
)
7
,
pp. 538-546
Persistent link: https://www.econbiz.de/10009672498
Saved in:
2
The risks of providing services : differential risk effects of the service-development strategies of customisation, bundling, and range
Nordin, Fredrik
;
Kindström, Daniel
;
Kowalkowski, Christian
- In:
Journal of service management
22
(
2011
)
3
,
pp. 390-408
Persistent link: https://www.econbiz.de/10009239535
Saved in:
3
Ein Entscheidungsunterstützungssystem zur Preisfindung hybrider Produkte
Schmitz, Gertrud
;
Krieger, John
;
Modlich, Stephanie
-
2010
Persistent link: https://www.econbiz.de/10008662985
Saved in:
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