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~person:"King, Ceridwyn"
~person:"Nimako, Simon Gyasi"
~subject:"Relationship marketing"
~subject:"Verkaufsförderung"
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Search: subject_exact:"Brand relationship"
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Relationship marketing
Verkaufsförderung
Brand loyalty
6
Markentreue
6
Beziehungsmarketing
5
Brand image
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenimage
4
Brand
3
Brand management
3
Markenartikel
3
Markenführung
3
Customer integration
2
Customer satisfaction
2
Hotel industry
2
Hotellerie
2
Kundenintegration
2
Kundenzufriedenheit
2
brand loyalty
2
customer engagement
2
Airline
1
Brand commitment
1
Confidence
1
Consumer loyalty
1
Consumer/brand relationships
1
Customer retention
1
Customer value
1
Dienstleistungsqualität
1
Fluggesellschaft
1
Gastgewerbe
1
Ghana
1
Hospitality industry
1
Implicit-explicit loyalty framework
1
Instandhaltung
1
Kundenbindung
1
Kundenwert
1
Lieferantenmanagement
1
Lucky draw
1
Maintenance policy
1
Mobile communications
1
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English
5
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King, Ceridwyn
Nimako, Simon Gyasi
Han, Heesup
8
Dawes, John
6
Sohail, M. Sadiq
5
Fatma, Mobin
4
Fetscherin, Marc
4
Hollebeek, Linda D.
4
Huang, Chao-Chin
4
Khan, Imran
4
Kim, Jinkyung Jenny
4
Leckie, Civilai
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Ahn, Jiseon
3
Al-Hawary, Sulieman Ibraheem Shelash
3
Augusto, Mário Gomes
3
Back, Ki-Joon
3
Brexendorf, Tim Oliver
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
3
Hsieh, Sara H.
3
Huang, Shyh-Ming
3
Islam, Jamid Ul
3
Khamitov, Mansur
3
Kunkel, Thilo
3
Labrecque, Lauren I.
3
Loureiro, Sandra Maria Correia
3
Mathews, Jose
3
Meyer-Waarden, Lars
3
Perloff, Jeffrey M.
3
Ramakrishnan, Ruchika
3
Rather, Raouf
3
Rita, Paulo
3
Rubio Benito, Natalia
3
So, Kevin Kam Fung
3
Solem, Birgit Andrine Apenes
3
Thomson, Matthew
3
Abratt, Russell
2
Aljuhmani, Hasan Yousef
2
Alnawas, Ibrahim
2
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Published in...
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African journal of business and economic research : AJBER
1
African journal of economic and management studies : AJEMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
5
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1
Brand fidelity : a relationship maintenance perspective
Grace, Debra
;
Ross, Mitchell
;
King, Ceridwyn
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 577-590
Persistent link: https://www.econbiz.de/10011962815
Saved in:
2
The effects of lucky draw sales promotion on brand loyalty in mobile telecommunication industry
Yeboah-Asiamah, Eric
;
Quaye, Daniel M.
;
Nimako, Simon Gyasi
- In:
African journal of economic and management studies : AJEMS
7
(
2016
)
1
,
pp. 109-123
Persistent link: https://www.econbiz.de/10011560505
Saved in:
3
Extending the four-stage brand loyalty framework in African Telecoms
Hinson, Ebo
;
Nimako, Simon Gyasi
;
Zyl, Helena van
; …
- In:
African journal of business and economic research : AJBER
11
(
2016
)
2/3
,
pp. 53-82
Persistent link: https://www.econbiz.de/10011656232
Saved in:
4
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Wang, Ying
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
Saved in:
5
Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung
;
King, Ceridwyn
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
3
,
pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
Saved in:
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