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~person:"King, Karen Whitehill"
~subject:"Social Web"
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Social Web
Advertising effects
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King, Karen Whitehill
Arora, Taanika
6
Chen, Huan
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Fogel, Joshua
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Choi, Yung Kyun
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Dodoo, Naa Amponsah
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Fossen, Beth L.
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International journal of advertising : the quarterly review of marketing communications
1
Journal of marketing communications
1
Psychology & marketing
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ECONIS (ZBW)
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Viral video ads : emotional triggers and social media virality
Nikolinakou, Angeliki
;
King, Karen Whitehill
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 715-726
Persistent link: https://www.econbiz.de/10011970116
Saved in:
2
The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
Hayes, Jameson L.
;
Shan, Yan
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 142-164
Persistent link: https://www.econbiz.de/10011859243
Saved in:
3
Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok
;
King, Karen Whitehill
;
Kim, Jooyoung
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
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