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~person:"King, Stephen"
~subject:"Advertising industry"
~subject:"Werbeplanung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliography included"
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A master class in brand planning : the timeless works of Stephen King
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Inter-media decisions : implications for agency structure
King, Stephen
- In:
A master class in brand planning : the timeless works …
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(pp. 91-104)
.
2007
Persistent link: https://www.econbiz.de/10003578206
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