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~person:"King, Stephen"
~subject:"Innovation"
~subject:"Marketing management"
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King, Stephen
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A master class in brand planning : the timeless works of Stephen King
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ECONIS (ZBW)
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Improving advertising decisions
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 73-86)
.
2007
Persistent link: https://www.econbiz.de/10003578204
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2
Advertising research for new brands
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 199-208)
.
2007
Persistent link: https://www.econbiz.de/10003578237
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