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~person:"Kirchgeorg, Manfred"
~person:"Vrontis, Demetris"
~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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Firmenimage
Brand management
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Consumer behaviour
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10
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10
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Kirchgeorg, Manfred
Vrontis, Demetris
Melewar, T. C.
17
Balmer, John M. T.
14
Foroudi, Pantea
11
Bang, Nguyen
10
Gupta, Suraksha
6
Iglesias, Oriol
6
Van Hoye, Greet
6
Balmer, John M.T.
5
Foroudi, Mohammad Mahdi
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Sharifah Faridah Syed Alwi
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Urde, Mats
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Abratt, Russell
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Chen, Weifeng
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Dennis, Charles
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Greyser, Stephen A.
4
Merrilees, Bill
4
Miller, Dale
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Podnar, Klement
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Abimbola, Temi
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Dineen, Brian R.
3
Han, Heesup
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He, Xinming
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Hussain, Shahzeb
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Kabst, Rüdiger
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Kim, Kyung Hoon
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Kitchen, Philip J.
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Markovic, Stefan
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Navare, Jyoti
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Nobre, Helena
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Swoboda, Bernhard
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Wiedmann, Klaus-Peter
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Forum Wirtschaftsethik : Jahresschrift des DNWE
1
Global business & economics review
1
International journal of internet marketing and advertising : IJIMA
1
Marketing : ZFP ; journal of research and management
1
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
6
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1
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
2
Academic propaganda in international education : detection, remedy and conceptualisation
Shams, S. M. Riad
;
Thrassou, Alkis
;
Vrontis, Demetris
; …
- In:
Global business & economics review
25
(
2021
)
3/4
,
pp. 251-272
Persistent link: https://www.econbiz.de/10012668102
Saved in:
3
Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael
;
Kaufmann, Hans Rüdiger
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
9
(
2013
)
4
,
pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
Saved in:
4
Unternehmens- und Stakeholderkommunikation als Einflussfaktoren des Unternehmensmarkenimages
Fiedler, Lars
;
Becker, Jan U.
;
Kirchgeorg, Manfred
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
3
,
pp. 197-211
Persistent link: https://www.econbiz.de/10003875534
Saved in:
5
Marketing und Corporate Responsibility
Suchanek, Andreas
;
Kirchgeorg, Manfred
- In:
Forum Wirtschaftsethik : Jahresschrift des DNWE
17
(
2009
)
3
,
pp. 7-17
Persistent link: https://www.econbiz.de/10003891239
Saved in:
6
Nachhaltigkeitsorientierte Unternehmensmarken und Corporate Identity ; Bedeutung, Umsetzungsvoraussetzungen und Positionierungskriterien
Hermann, Steffen
;
Kirchgeorg, Manfred
- In:
Umweltwirtschaftsforum : uwf ; die …
14
(
2006
)
1
,
pp. 22-29
Persistent link: https://www.econbiz.de/10003315097
Saved in:
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