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~person:"Kitchen, Philip J."
~person:"Sanyal, Shamindra Nath"
~subject:"Digitale Plattform"
~subject:"Indien"
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Digitale Plattform
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2
Consumer behaviour
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Perceived consumption vulnerability (PCV)
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Brand image
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conceptual model
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individual images
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online image
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personal branding
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process of surrogate branding
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Kitchen, Philip J.
Sanyal, Shamindra Nath
Jain, Varsha
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Roy, Subhadip
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International journal of management concepts and philosophy : IJMCP
1
Qualitative market research : an international journal
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ECONIS (ZBW)
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Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
2
Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip
;
Sanyal, Shamindra Nath
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
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