//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Klapper, Daniel"
~subject:"Fernsehen"
~subject:"Fernsehsender"
~subject:"Sportveranstaltung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"TV-Programm"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Fernsehen
Fernsehsender
Sportveranstaltung
Advertising effects
2
Brand management
2
Fernsehprogramm
2
Markenführung
2
Sport event
2
Television programme
2
Werbewirkung
2
Advertising
1
Fernsehwerbung
1
Internet marketing
1
Netherlands
1
Niederlande
1
Online-Marketing
1
Sportmarketing
1
Sports marketing
1
Television
1
Television advertising
1
USA
1
United States
1
Werbung
1
ad impressions
1
advertising
1
branding
1
complements
1
television
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Arbeitspapier
1
Article in journal
1
Aufsatz in Zeitschrift
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
2
Author
All
Klapper, Daniel
Förster, Kati
5
Rott, Armin
4
Stennek, Johan
4
Tainsky, Scott
4
Buraimo, Babatunde
3
Chadi, Adrian
3
Enderle, Gregor
3
Hoffmann, Manuel
3
Humphreys, Brad R.
3
Kruse, Jörn
3
Pérez, Levi
3
Romaniuk, Jenni
3
Siegert, Gabriele
3
Çelik, Levent
3
Alexander, Peter J.
2
Barrowclough, Diana
2
Beal, Virginia
2
Beasley, Fred
2
Berg, Hartmut
2
Caves, Richard E.
2
Cobbs, Joe
2
Comstock, George
2
Etayo, Cristina
2
Evens, Tom
2
Feddersen, Arne
2
Gerhard, Heinz
2
Groothuis, Jana D.
2
Hafkemeyer, Lutz
2
Hartmann, Wesley R.
2
Kent, Robert J.
2
Krüger, Udo Michael
2
Levin, Aron
2
Lourenço, Ana
2
Manolis, Chris
2
Puente, Víctor
2
Rodríguez, Plácido
2
Rotthoff, Kurt W.
2
Schellhaaß, Horst-Manfred
2
Sánchez-Tabernero, Alfonso
2
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Research paper series / Stanford Graduate School of Business
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do Superbowl ads affect brand share?
Hartmann, Wesley R.
;
Klapper, Daniel
-
2014
Persistent link: https://www.econbiz.de/10010337691
Saved in:
2
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->