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~person:"Klapper, Daniel"
~subject:"Konsumentenverhalten"
~type_genre:"Sammlung"
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Konsumentenverhalten
Artificial intelligence
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Beziehungsmarketing
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Big Data
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Big data
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Consumer behaviour
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Einzelhandel
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Food retailing
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Kundenbindungsprogramm
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Künstliche Intelligenz
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Market structure
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Marktstruktur
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Personalisierung
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Personalization
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Rabatt
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Rebate
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Relationship marketing
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Retail trade
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big data
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coupon optimization
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cross-category choice
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deep learning
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loyalty program rewards
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loyalty programs
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machine learning
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market structure analysis
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product choice model
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real-time-offer-engines
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retailing
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Klapper, Daniel
Sheth, Jagdish N.
5
Herrmann, Andreas
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Holbrook, Morris B.
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Maas, Peter
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Wind, Yoram
2
Altmann, Michael
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Anderl, Eva Maria
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Barwitz, Niklas
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Haurum, Helle
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Hellemann, Niklas Jan
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Jerger, Christina
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Jindahra, Pavitra
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Kesternich, Iris
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Kirchgeorg, Manfred
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Koiso-Kanttila, Nina
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Krishnan, Balaji C.
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Krummaker, Simone
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Kulczycki, Wojciech
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Lachner, Florian
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Lessmann, Stefan
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Lundkvist, Anders
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Luo, Yulei
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ECONIS (ZBW)
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One-to-one marketing in grocery retailing
Gabel, Sebastian
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2019
Persistent link: https://www.econbiz.de/10012104595
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